At the end of the 1930’s, Riccardo Ceretto founded the original nucleus of the family business in Alba. In the 1960’s, Bruno and Marcello joined their father and began an attentive and successful expansion. Bruno dedicated himself to the commercial aspect while Marcello took over the technical direction. In 2000 the 4 children, Alessandro, Federico, Lisa and Roberta joined the family business. Now the Ceretto company owns more than 150 hectares of the best “cru” in the areas of Barolo, Barbaresco, Dolcetto, Moscato and Arneis.